The WeTransfer app is designed to make transferring photos and videos from an iPhone as easy as possible. A smart interface adapts to the level of experience with the app, whether it is an incidental user or a professional, super user. The app is an addition to the already existing service offering of WeTransfer and available to users worldwide.
Building this app started with extensive research into its potential, international users. The conclusion is as simple as the interface: the app needs to do the same for everyone but needs to take into account the different ways people use it. Result: the smart interface learns from how it’s used and adapts accordingly.
The app had to be very easy to use. No unnecessary features that take away from its primary goal: transferring files. But as often the case with things that seem so simple: What you see is only the tip of the iceberg. Extensive and complicated code is what is below the surface.